Client: Ligero Wheelworks
Role: Creative Direction, Branding, Photography
Ligero Wheelworks makes ultra light weight, hand built wheels for cycling enthusiasts. Troy Watson is the brains behind building wheels, and he and I had studios next to each other back in the early 2000s. Being a fan of anything on wheels, I clicked with Troy and decided to take on any print or digital needs he had for fun. Now in 2016, I still support Troy with any design needs he might have, from photography to marketing, to a simple valve sticker. Just don't ask me to build you a set of wheels!
Objective
To provide a refreshed look and awareness to the Ligero brand, through a revised logomark, lifestyle photography, web and social presence.
Result
Awareness around the Ligero brand increased worldwide through solving all of the objectives mentioned above. Equally as important, sales and additional international partnerships increased as well. At various times a year, new products announced via social media channels and appearances in industry related conferences create strategic lifts for the brand.