Agency: blacQube
Role: Concept, Experience, Creative Direction
For the release of the Mercedes-AMG GLA 45, blacQube was tasked with making a unique digital experience that sells the versatility, style and performance that only Mercedes-AMG can deliver in a compact SUV.
For the Mercedes-AMG GLA 45, I created an experience that gives the user a complete overview, from the beginning, of how owning a GLA 45 provides performance for any situation.
Placing the vehicle into different scenarios, features of the vehicle become available to be explored to educate the user on the AMG inspired enhancements that make this vehicle so great.
Objective
To digitally introduce the Mercedes-AMG GLA 45 to the worldwide market, create awareness via product introduction on the global Mercedes-AMG website and provide a digital experience with a Mercedes-AMG GLA 45 webspecial.
Result
Vehicle promotion through touts and visual indicators on the landing page of the global Mercedes-AMG website drove traffic both to the GLA 45 webspecial and the global website visualizer. Providing a unique web special focusing on versatility and performance raised awareness around a new era of 4-cyclinder, turbocharged compact vehicles for Mercedes-AMG. Cross connecting vehicle content from digital web presences and the Mercedes-AMG social media channels lifted an overall digital awareness for both the Mercedes-AMG GLA 45 AND the NGCC Platform (Next Generation of Compact Cars) that the company was beginning to introduce.