AMG Driving Academy

Agency: blacQube

Role: Concept, Experience, Creative Direction

The AMG Driving Academy provides many levels of race-inspired instruction, with a wide variety of Mercedes-AMG vehicles to experience. To provide a global hub for information around the many programs available, blacQube was tasked with creating a website that showed the excitement around the brand, scheduling information and how to connect with the many worldwide events.

We decided that the use of energetic, full-screen imagery that showed vehicles in motion, participation and enthusiasm would be the main storyteller for the site. Building upon this foundation, we plugged in content for all available programs, events and schedules. The result is a beautiful display of automotive excitement and energy.

Objective
To provide a comprehensive representation of the vehicles, courses and benefits that the AMG Driving Academy offers. To provide dates and venues of all events, depending on a region.

Result
By creating a high-energy, multi-language web presence and producing content for all of Mercedes-AMG's social media channels, we increased global awareness of the AMG Driving Academy courses and increased participation worldwide.

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