MATT RYAN COOLEY - CREATIVE DIRECTION, UX/ UI, BRANDING, SENIOR DESIGNER
Agency: blacQube
Role: Concept, Experience, Creative Direction
An old experience, but just because it was built in Flash doesn't mean that this wasn't a great experience for its time. The Black Series versions of Mercedes-AMG vehicles are unique. Track ready and inspired on AMG's race heritage, these vehicles turn heads. blacQube collectively decided to digitally market this vehicle in a sinister way - inspired by gritty comic books and aggressive imagery. The result was well received.
Site available to view upon request.