MATT RYAN COOLEY - CREATIVE DIRECTION, UX/ UI, BRANDING, SENIOR DESIGNER
Agency: blacQube
Role: Concept, Experience, Creative Direction
To publicly release the new Mercedes-AMG SL 63 & 65 vehicles, blacQube was tasked with creating a webspecial that would celebrate the liberating feeling of an open top vehicle and the excitement of a roadster.
Our chosen concept resulted in a motion-heavy experience where we moved in and out of the vehicle into multiple points of interests and scenarios. We gave the user a complete overview of the vehicle, showing lifestyle and performance.
With the ability to switch between the SL 63 and the SL 65 in each scenario, we were able to speak to the similarities and differences of the SL, and provide awareness for the potential buyer.