MATT RYAN COOLEY - CREATIVE DIRECTION, UX/ UI, BRANDING, SENIOR DESIGNER
Agency: blacQube
Role: Concept, Experience, Creative Direction
For the Mercedes-AMG global website, I was tasked at coming up with a completely new experience for a user to consume a 360° vehicle view. I saw this as a vertical scrolling experience, where the user could quickly scroll through quick hit topics on the vehicle, and if desired, expand for more information.
The end result displays a robust look at every model that Mercedes-AMG manufactures, and in the end, is very comprehensive without being too overwhelming for the amount of content they wanted to feature.