Agency: blacQube
Role: Concept, Experience, Creative Direction
The Mercedes-Benz CLS model is revolutionary, as it is the first 4-door coupé ever made. Throw a hand-built AMG engine into it, you have an icon. For the newly remodeled Mercedes-Benz CLS 63 AMG, blacQube was tasked with making a stylish, performance oriented digital experience to introduce this new product to the world. Using Flash and a paparazzi approach to this beautiful icon, we checked all the boxes. Multi-layered and highly-addictive, exploring this webspecial was well received. No longer available to the public, but full of motion and sound, the images have to now do it justice.
Site available to view upon request.