MATT RYAN COOLEY - CREATIVE DIRECTION, UX/ UI, BRANDING, SENIOR DESIGNER
Agency: blacQube
Role: Experience, Art Direction, Production
The SL model from Mercedes-Benz has been a roadster icon from way, way back. People aspire to own a 2-seater filled with the latest luxury and performance that only the SL can offer. Mercedes-AMG takes the SL, drops a hand-built powerhouse of an engine into it, enhances everything mechanical to make it track-ready and then there you have it - a super-hero is born. We decided to digitally market this vehicle in a hyper-space arena, playing upon the speed and performance that AMG delivers in a vehicle.