MATT RYAN COOLEY - CREATIVE DIRECTION, UX/ UI, BRANDING, SENIOR DESIGNER
Agency: blacQube
Role: Concept, Experience, Art Direction, Production
How does one introduce both a new engine AND a newly redesigned vehicle? This challenge was accepted by blacQube, where we decided to take an athletic approach to the situation. Using the engine as a training session, and the complete vehicle as the main event, we created a digital experience showcasing the Mercedes-Benz SLK 55 AMG as an all around athlete of performance.